A new book argues that ignoring employee weaknesses and focusing on strengths will result in a happier, more productive workforce. Here’s why I don’t think that’s the case. During reviews, employee weaknesses are often brought to the fore in an effort to improve their performance. However, some people believe that Read more…
Over 409 million people view blog posts every month, according to WordPress. If your business doesn’t have a blog, you’re missing out on reaching a large audience and the opportunity to convert viewers into paying customers. Writing successful blog posts boils down to one starting point: you need to start writing. Read more…
Ice cream. Chocolate. Wine. Cheese. Whatever it is your company is giving away, chances are people will flock to wherever you are to eat it all up (literally AND figuratively.) It’s easy to get someone to want your sample (or in the case of SaaS companies, your freemium plan or free trial) when there’s Read more…